Hi! I’m Crystal Goade, an experienced design leader.
Changing the world, one pixel at a time.
A creative design (cheer)leader
I’ve spent 20 years helping businesses of all sizes build healthy teams and make cool stuff.
Design it
I’ve developed brands, directed integrated marketing campaigns, built websites, increased conversions, created products, and more.
Cultivate it
Company culture is crucial, and I am passionate about building healthy, happy teams. I lean into transparency, trust, and balance.
Design Leadership
Brand Identity + Marketing
Strategic Planning
Cross-Functional Leadership
Product Design
I love what I do
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Crystal is a talented designer, an attentive manager, a strategic leader, and an advocate for the continual growth.
— Adrien Piro, CPO at Creative Market
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Impressive combination of design, management, and innovation. Great leadership inspires great designers.
— Erin Oostra, Owner of Nuwave Gallery
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She contributes broadly to company culture, showing up with infectious positivity and ideas for team building.
— Jenn Reiner, Sr Product Marketing Mngr at Grammarly
Out of office hours
IRL, I tend to overuse hashtags, text my sister 24/7, and run the occasional marathon.
I take thousands of photos (that I rarely, if ever, share). I cook often. I care about people. I collect sunnies. I smile a lot. I love dad jokes. I spend most of my time and attention on my shadow self; my dog, Hashtag. Yes, he does have his own IG account.
Mostly I make time to play and maintain balance in my life for breathing, relaxing, and maintaining my own mental health. #thankful